“Confidential Information” means any non-public information disclosed in connection with the Opportunity, whether provided verbally, electronically, visually, or in writing.
Confidential Information may include, without limitation, the identity and location of the business and its owners; financial information; revenue and sales data; pricing and valuation information; customer, vendor, and employee information; real estate information; leases; equipment and assets; operating information; reports; documents; business plans; and other non-public information relating to the Opportunity.
Confidential Information does not include information that is publicly available through no breach of this Agreement or that the Receiving Party can demonstrate was lawfully known or received without an obligation of confidentiality.